Windows 8 is definitely a growing platform, but there are a lot of restrictions to the product due to the fact that it is still relatively new in the market. What makes things worse is that there is still “developer fear” of the platform since a lot of analysts and naysayers are announcing doom for the platform.
In the modern world, a platform survives by the number of apps it can potentially have. There is a reason why there is a large contest for the highest number of apps available in a platform’s market. Many users tend to determine the usefulness and life of a product depending on how many apps the have access to.
As of the moment, the Windows 8 platform has roughly 30,000 apps in their marketplace. This is a stark contrast to the hundreds of thousands of apps available in iOS and in Android. Any user moving to Windows 8 from these two giants of the market may be disappointed because they might miss an app they had before. Sure, Microsoft boasts that they have “alternatives”, but most of the time, the alternatives are just not good enough.
Here comes Bluestacks to the rescue. Bluestacks is what you may refer to as an Android app emulator. It runs on Windows and Macs to allow PC users to experience the wide app market place of the Android ecosystem. Bluestacks is now optimized for the touch enabled Windows 8 experience.
With Bluestacks, you can now enjoy all the 700,000 plus apps available in the Android marketplace. While it is still not a native solution, this would at least allow you to survive for a while until Microsoft can get more developers and apps to work with Windows 8.
Bluestacks’ move may help Windows 8 gain popularity in the market. With Bluestack’s program, owners of Windows 8 systems could have the best of both worlds in just one device. That one device would be a Windows 8 device rather than an Android or iOS device.
In the long run, it may end up hurting the Windows 8 ecosystem. Imagine you are a developer, and you have limited resources and time to build and maintain apps. In your time and budget constraints, you find that you can only build and maintain apps for a maximum of 2 platforms.
With Bluestacks running on Windows 8 flawlessly, the developer’s choice is obvious. He will most likely make apps for Android and iOS. After all, if he makes one for Android, it would be available for both Android and Windows 8. While tablet hardware sales of Android may suffer, their App marketplace would proliferate.
Now what if Bluestacks shuts down or stops support? Windows 8 would be stranded with no apps to call its own. That is why even with Bluestacks covering for the number of apps; Microsoft still has to continuously work at building their own marketplace to be competitive in the market.
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