Research in Motion announced Tuesday that their BlackBerry App World has hit two milestones recently. One of the milestones being the BlackBerry App World hitting 60,000 mobile apps and the other being that it has become the second most profitable app store right behind Apple’s App Store. The CEO and VP of developer relations for Research in Motion both were on stage at a developer’s conference in Amsterdam to announce the milestones. The profit milestone is based on the fact that BlackBerry App World has more paid downloads available than the Android Market. Apps in the Google’s Android Market are mostly free to download and use.
The company also announced that about 13 percent of the developers with apps in the App World are making $100,000 or more. The apps available in the App World are nothing compared to what you have access to in the Apple App Store, which has about 550,000 mobile apps, with over 170,000 just for the Apple iPad. Apple announced in the company’s last quarterly earnings meeting that they have paid out more than $4 billion to developers. Announcing the BlackBerry App World is more profitable than the Android Market might come as a surprise to most considering RIM has not had a good track record in doing anything right. Recently, the CEO and co-chairmen have both stepped down.
Some say that the BlackBerry App World does not attract “hobbyists” like the other more popular app stores from Apple and Google for instance. Right now, RIM says that the BlackBerry App World sees about 6 million downloads per day and had over 2 billion total downloads last month. Just to compare, the Apple iPad saw over 3 billion downloads as of last month. The new RIM CEO, Thorsten Heins says that 65 percent of Europe is still using feature phones which leave a huge opportunity for mobile companies to move in and pick up some global market share.
BlackBerry used to have a strong hold on corporations, but recently that started to come to an end as huge companies like Halliburton have decided to phase out the use of employee BlackBerry’s and switch to the Apple iPhone. A move like that does not go well with a company trying to pick up more market share from companies like Apple or Google.